Putting Spirit
in Brands
It’s a lonely journey from inception to the backbar, where your brand belongs.
What is backbar?
For founder-led beverage brands, get independent advice on commercial strategy, deal structures, financing, and an exit. Leverage industry experience of concept commercialisation to distribution.
Rely on a game-keeper turned poacher for a common sense and relationship-driven approach to beverage alcohol projects and transactions, in particular.
Contact to see why founders and family-owned businesses gravitate towards a different approach to bev-alc.
Deal structures
Exit strategies
Commercial strategy
Financing
Dhruv brings ten years of M&A experience in beverage alcohol. It is backed by an ability to navigate the corporate and entrepreneurial worlds. Dhruv has facilitated dozens of transactions in beverage-alcohol, illustrating the importance of building long-term relationships.
backbar spirits in summary
Relatable: Stayed in a big Company just long enough to not take things for granted
Different: An often counter-consensus take on deals, relationships, and life
Experienced: Deep expertise in the very narrow field of transactions in spirits
Questions & answers
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I back you (the entrepreneur) up when you are contemplating expanding, or exiting.
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Who else? Seriously, find someone else with the right combination of commercial and financial experience as it relates to M&A in beverage alcohol.
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Probably not, but we can try to work out an instalment plan.